Performance Coach

This course looks at the psychological factors that affect sport performance, and introduces you to 10 key concepts used in the field.

Where & How to Study


Performance Coach

Course Requirements

No previous qualifications or requirements are needed. A stable internet connection and PC/laptop is required.

Course Description

This course, in partnership with Thincsport, is designed for athletes and coaches. We endeavour to create a learning environment where athletes and coaches can reflect on their approach to their game and unlock new realms of thinking in their approach to training and competition. Many athletes and coaches have invested thousands of hours harnessing their technical skills and knowledge of their sport and have a deep appreciation of the levels of physical conditioning that need to be attained to perform at the highest level. Build upon this solid foundation by adding another dimension to your game and gain insight into the mental and psychological aspects of peak performance.

We offer this course in 2 levels. If you have already studied our previous Applied Sports Psychology course, you will be able to go straight to level 2. If you are new to the course, you can start with level 1 or do our combined course which we offer at a discounted price.


The course will introduce you to a system of working with coaches, athletes and teams (or any “performer”)

Our goals is to simplify the concepts of performance and teach you how to apply them to your context and within your life.


The course builds upon the rock solid foundations taught in the Fundamentals of Performance Coaching Course. There is additional theory taught but most importantly there is a much more substantial practical component to support you in being confident to practice as a Performance Coach.

While the theory of coaching is vitally important in terms of skillset acquisition, the practical application of the skills and the foundational theory of performance coaching is the true test of whether or not a coach can enable and enhance goal-directed behaviours in a client. We will make use of Benchmarking which pinpoints the level at which a coach is operating in terms of the following practical skills:

  • Establishing rapport;
  • Relevant and meaningful questioning;
  • Eliciting outcomes;
  • Establishing a “road-map” (process) to achieve the client’s outcome;
  • Establishing measurable points of progress for the client

How does the course practically run?

  • Both level 1 and level 2 each require 10 weeks. We estimate that you will need to invest 3 – 5 hours of study and practice time per week.
  • There are group Video calls every second week. The calls provide a wonderful opportunity to discuss the course content with other people in the class. The calls help you to assimilate the key concepts, learn from one another’s experience and build meaningful relationship with like-minded people.
  • The course culminates with a practical assignment. Students work with a player/athlete of their choice. They do an assessment with the player and then offer practical input based on the course material
Accreditations & Certifications

20 REPSSA endorsed CPD points

Career Opportunities
  • Upon the completion of level 2 of this course, you can use the title: Performance Coach
  • You can work with coaches and elite athletes
  • Increase your scope of practice
Course Facilitator

Iain Shippey: Masters in Organisational Leadership, Certificate in Mental Coaching with leading Sports Psychologist, Dr Patrick Cohn. High Performance coaching certificate through the Barcelona Innovation Hub. Founder of Thincsport, current Leadership and Culture Coach for SA Men’s Hockey, Olympic Squad. Mentor/Wellness Coach to many Springbok rugby players 2004 -2015, Kaizer Chiefs Youth, mentor to leading athletes and coaches. Lectures at USB-ED (Stellenbosch University Business School),HFPA and SACAP and. Business Leadership Consultant. He comes to life at the intersection of professional sport, coach mentorship and youth development.

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What others are saying

  1. Melanie Lowe-Martin

    Melanie Lowe-Martin

    I met my tutor, Iain Shippey online and we instantly made a great connection. Iain guided our group through HFPA’s Applied Sports Psychology course superbly. The sessions were engaging and interesting. Iain’s leadership and communication skills, along with his obvious passion for this area of coaching, made my decision to complete this course one of the best decisions I have ever made. – Dan Vann: Evolution Sports Coaching, New Zealand

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  2. Melanie Lowe-Martin

    Melanie Lowe-Martin

    I highly recommend this HFPA course, facilitated by Iain Shippey. It is an exceptional course with top class content. Iain’s passion and knowledge, coupled with learning from my fellow peers, have made me confident that I can be a great peak performance coach.. – Barry McNeice: Head of Rowing St John’s College, head coach South African Schools Rowing union under 16

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  3. Melanie Lowe-Martin

    Melanie Lowe-Martin

    It was an absolute pleasure working with my tutor, Iain Shippey. I learnt so much from him and HFPA’s insightful course. They were always willing to go above and beyond to help me in any way they could. Personally, my transition from player to coach has been made so much easier by being able to increase my knowledge in the sports psychology field. This was possible thanks to the guidance provided by my tutor, Iain Shippey. He is obviously very passionate about the course and that made me even more keen to learn and grow. I highly recommend that every athlete and coach takes on this valuable subject to use in the sporting world. – Marcelle Keet: South African Hockey and Water Polo International Rep

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