Stepping into the shoes of Blake Dismore would certainly make anyone dizzy! Mixing a mobile functional training business with sports conditioning coaching and maintaining an active lifestyle is only a small part of his jam-packed day.
Give us more insight into your current business?
My work life is a bit crazy at the moment, just the way I like it! It keeps me busy and gives me the variety I crave. I run Optimal Fitness and Lifestyle, a mobile gym for clients who want to train at home, Lionheart Athletics that offers high-end sports conditioning training at schools and universities and I co-own a private functional training gym.
How did you come up with the concept?
I had no desire to work in a commercial gym and so, after completing my studies at HFPA, started offering private gym sessions to people in their homes. My client-base was small and grew slowly, but it gave me the confidence to explore other business interests. I’ve always been a huge fan of functional exercise, believing that fitness should be applied to active living, it was natural for me to progress in this direction and pursue coaching too – sports is my other passion!
How do you drive business growth?
I took an active involvement in my sports club, grew my networks, opened myself up to opportunities and put in hard, unglamorous work. Word of mouth was, and still is, my strongest marketing tool so I make sure to leverage that as much as possible by providing excellent service and building a professional reputation.
How has your career evolved over the years?
I’d say it’s still evolving. I’m very grateful for where I’ve landed up and what I’ve achieved over the last 4 years. I honestly would not do anything else. The industry is filled with passion and there are so many exciting new fitness trends to incorporate into training. For me this is just the beginning of good things to come.
Has anyone been a key inspiration in your journey?
Ronnie Muhl, a seven-time Everest summit climber, is a huge inspiration to me. He’s a great example of a strong, determined mind and an active body. I also actively follow Rob McDoogle who, I believe, is pioneering the way forward for functional training.
What has been the most rewarding aspect of your career so far?
Seeing my clients reach amazing results after hard work and dedication is more rewarding than anyone could have told me. Some of them have been training with me for over 3 years and I have watched as they have developed healthier lifestyles that have impacted positively on their work and family life. This makes getting up in the mornings much easier.
Describe a typical day in your life?
My day starts with a huge glass of water at 3:45am every day, 6 days a week. I stretch, shower and get ready. After that I spend the morning travelling to home clients and also manage to fit in some conditioning classes at my gym, as well as ladies boot-camp classes. Mid mornings are reserved for training professional athletes and my own 45 minute training session. In the afternoon I hold private and group coaching sessions at schools and then end the day with high-end sports conditioning classes.
In terms of future goals, where do you see yourself heading?
My ultimate goal is to become a conditioning coach for a Super Rugby franchise. Other than that I’d like to travel the world to spread the idea of functional training and share my belief in and knowledge about having a good balance between mind, body and soul. For me, helping clients de-stress is an important part of my job and nutrition is also a big focus – I am all for meditation and am an avid follower of the paleo way of life. In fact I would love to add Yoga and Life Coaching to my qualifications to really develop my holistic approach towards health and fitness.